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Event Details
Learn the basics or expand your knowledge of Google Analytics at EpikOne's acclaimed training series, Google Analytics Seminars for Success.
Google Seminars for Success is officially sponsored by Google™, so you can trust receiving the most accurate and up-to-date information on the best practices for Google Analytics and Google Website Optimizer.
Our
in-person Google Analytics training covers everything from basic setup
to advanced visitor segmentation to keyword optimization, including new GA Enterprise features.
If you have event questions, a group of four or more looking to attend, or require further assistance with registration, please contact us at info@epikone.com , via Live Sales Chat or call 1.877.273.9921
Seminar Topics
June 25th: Analytics Overview
Instructor: Alex Broussard, Co-founder, EpikOne
|
| 8:30 - 9:00am |
Check In |
| 9:00am - 12:00pm |
Morning Session
- Introduction to Web Analytics
- Website testing with the Google Website Optimizer
- Google Analytics Reporting Features
- Sharing GA Data
- Custom Dashboards
|
| 12:00 - 1:00pm |
Break |
| 1:00 - 4:30pm |
Afternoon Session
- Understanding Site Visitors
- Tracking online marketing campaigns
- Evaluating site content and user navigation
- Understanding Goals and Conversion Funnels
|
June 26th: Technical Implementation
Instructor: Alex Broussard, Co-founder, EpikOne
|
| 8:30 - 9:00am |
Check In |
| 9:00am - 12:00pm |
Morning Session
- Powering your business with Google Analytics
- GA architecture overview
- Learning about Regular Expressions
- Improving your data with filters
|
| 12:00 - 1:00pm |
Break |
| 1:00 - 4:30pm |
Afternoon Session
- Setting up Goals and Funnels
- Implementing E-Commerce Tracking
- Configuring Custom Segementation
- Introduction to Event Tracking
- Tracking websites with multiple domains/subdomains
- Code customization
|
About the Instructors
Alex Broussard is responsible for overseeing all technology operations and
planning at EpikOne. He is involved in product development of EpikOne's
Software Services group, strategic planning for EpikOne's on-demand
technology infrastructure, technical processes for our Consulting
Solutions group and employee development.
Alex is also a Google Analytics product expert. He has lead EpikOne
client organizations through Google Analytics deployments and developed
enterprise level analytics strategies. His deep analytics and
technology experience has helped EpikOne maintain a leadership role in
the analytics industry.
Prior to co-founding EpikOne Alex was the Lead Developer at an
interactive agency responsible for online development, application
development and technical operations. Before that he was part of the
software development team at IXI Corporation which provides market
segmentation, targeting, and tracking solutions for financial services
companies. His experience includes data modeling and analysis, web
application development and architecture. Alex graduated from Colgate
University with a degree in Economics and Computer Science.
Additional Info
Information about the venue can be found at the Hilton Garden Inn Downtown D.C. website.
Cancellation Policy
In the event there is insufficient enrollment in the course, you will
be notified by email and refunded your full registration fee.
Cancellations must be made within 15 days of the scheduled event. There
will be no refunds for cancellations with less than 15 days notice, or
no-shows. When canceling, please provide written notification via
email, including attendee name, to info@epikone.com. Refunds will be
issued to the credit card that was used to make the original purchase.
If you have quesitons or require further assistance with registration, please contact us at info@epikone.com, Live Sales Chat or call 1.877.273.9921
When
Thursday, June 25, 2009 at 8:30 AM
- to -
Friday, June 26, 2009 at 4:00 AM (ET)
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Where
Hilton Garden Inn Washington DC Downtown
815 14th Street N.W.
Washington,
DC 20005
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